Established in London's East End in November of 2002, Public Beware was one of the forerunners of that area's burgeoning street fashion culture. To this day its continued aim is to provide the hippest items to the art-savvy fashion enthusiasts who frequent that part of London. Their unique range of tops, dresses, jackets, and much more inspire an alternative yet sexy approach to fashion that attracts trendsetters alike each season. Started as a T-shirt only brand, Public Beware now has three clothing lines on sale in its own shop on Brick Lane and has acquired a large cult following from around the globe.
My only regret about Public Beware is that their stores are so far away! I'm really feeling their aesthetic, it's the perfect blend of funky and chic, a balance I'm always trying to find in what I wear. The jackets and accessories especially are freaking sickk. Their price point is also super enticing, and the fact that they luckily ship everywhere. The Brits can't have all the fun, ya know?